TikToker Madeleine White just launched her apparel brand called See You Tomorrow and tells PEOPLE what went into the two-year creation process.
White just launched her apparel brand called See You Tomorrow and tells PEOPLE what went into the two-year creation processHedy Phillips is the Style Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR, HelloGiggles, Reader's Digest and more.
"There were really limited places that I could find some that I felt like were right for my audience, right for my demographic on TikTok, that were younger," White says of wanting to be able to recommend products to her followers. "It's easy to find high-end sleepwear for , but I definitely felt like it was hard to find , so I thought, 'Let's make it.'"It was about two years ago, White says, that she first had the idea to start her own apparel brand.
But that also gets into the conversation about price, which is something White's followers were vocal about immediately after her launch. Scrolling through See You Tomorrow's social media comments is a landmine of complaints about the price point, but what many people may not realize is that White is running a small business that has quite a few expenses — and she has a very small production line.
"It's hard being the boss, but I'm really enjoying it," she says. "I do sew my own clothes. I know how to make a garment. I thought I knew everything that goes into creating something like a bralette, but having to learn about the manufacturing side has been new, but I'm learning it."She's not stopping at sleepwear either. Her original vision for See You Tomorrow was to be ambiguous enough to live as a ready-to-wear brand — and to outlive her.
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