TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
found that Gen-Z and millennial consumers ranked TikTok as the best platform to promote a product with an influencer. It beat out both Instagram and YouTube in that survey.
But despite TikTok's influence in shopping, its own ecommerce efforts have not been a runaway success in the US. TikTok Shop has been huge in Southeast Asia, and the company wants to"more than quadruple" the size of its ecommerce business to as much as $20 billion in sales this year, There's a fundamental problem, however. Much of TikTok's success ecommerce success has come from livestream shopping, which is an enormous market in countries like Indonesia. In the US, in contrast, livestream shopping has yet to take hold.
It's not for lack of trying, as all the major social platforms have attempted to make livestream shopping a habit among US consumers. But
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Microsoft 'Clippy' designer says he was 'so embarrassed' by creationThe designer of Microsoft's super-annoying 'Clippy' assistant says he was 'so embarrassed' by his creation
Read more »
Grubhub fires driver accused of stealing customer's kittenInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
Three Arrows founders meditating, surfing, taking shrooms in BaliSince Three Arrows Capital collapsed, the crypto fund's founders have reportedly been meditating in Bali, learning to surf, and taking shrooms
Read more »
Blasting vulgar, offensive music at work may be harassment: judgeListening to vulgar music that others can hear at work? You might be harassing your coworkers, a federal judge ruled
Read more »
Gender wage gap may not be closed until at least 2056: studyInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
Finland rolls its eyes at being called the world's happiest countryInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »