.TikTok is getting serious about business opportunities for brands.
Brand new TikTok chief executive officer and former head of streaming at Walt Disney Kevin Mayer was absent from the social media platform’s first NewFronts pitch on Thursday — understandably since he’s only a few weeks into the job.
As for hard numbers on how successful TikTok can be for brands, Blake Chandlee, vice president for business solutions, stressed that this is something they’re working on. “We created a completely natural way for brands to show up on our platform that’s fully integrated to the experience people have on TikTok,” she said. “You’re not ground to a halt when an ad shows up because it looks very similar to user content and that’s so important on TikTok because everyones’s on equal ground.”
In a unique video presentation that YouTube personalized for each viewer, given the ongoing coronavirus pandemic barring large gatherings, ceo Susan Wojcicki opened it up as usual with brief remarks. This time in the context of current events, like the pandemic and the ongoing marches protesting police violence against Black people — sparked by the recent police killing of George Floyd in Minneapolis — Wojcicki admitted that YouTube needs to do more for its community of Black creators.
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