The video app will provide content from its platform, while Crackle Connex will handle ad deals.
they can watch the latest TikTok dance trend.
For Crackle Connex, the deal marks a significant expansion of its digital out of home advertising business . For TikTok, it drives a new source of revenue off of the smartphone, in a more ad-friendly format. “This new partnership provides advertisers a unique opportunity to reach new audiences and drive engagement,” said Philippe Guelton, chief revenue officer of Cracke Connex, in a statement. “Our Redbox kiosks are in high-traffic locations where millions of people frequently shop, such as grocery stores or value retailers. We look forward to working with TikTok on expanding this partnership as our DOOH network expands.
“People come to TikTok to experience the entertainment, joy, and creativity of our community and we are excited to expand that experience to Redbox kiosks,” adds Dan Page, head of global distribution for new screens at TikTok. “This partnership allows us to bring together the power of our exceptional content with the high-visibility of Redbox kiosk locations, creating an effective and fresh approach to advertising.
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