Publishers say the popularity of book videos on TikTok helped lift sales to record numbers in 2021.
Publishers say the popularity of readers discussing their favourite books on TikTok helped lift sales to record levels in the UK in 2021.
"Anecdotally, we've had lots of individual booksellers talking about the fact that they're having lots of young people coming into their book stores, talking about books that they have heard about on TikTok and asking for them," he said. Emilie Marneur from publisher Bonnier said We Were Liars sold four times more copies last year than it had in the previous seven, while TikTok also pushed two of the company's other older titles into last year's top 50 young adult bestsellers list.
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