Chief of staff Adam Presser will take over operations
The YouTube Creator Playbook“Five years ago when I was first approached by TikTok, I was incredibly inspired by the product vision to be a new mobile-first video experience that serves as a canvas, bridge and window for everyone,” they wrote in their goodbye letter. “The pitch was to take on a role to transform and grow the product and broaden its appeal through developing diverse communities and content… I took a gamble on what was then a completely unknown company and product.
”The days of TikTok being “unknown” are of course long gone; much of the music industry now focuses on the platform to market artists and find new ones to sign.“Five years later, we have grown to a global team of thousands of people and I believe we have achieved our goal to innovate and define an entirely new experience for people to share, create, and be entertained,” Pappas noted. “Today I stand proud that we deliver a product that resonates with over 1 billion people around the world.
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