After signing Hailey Bieber as its newest brand ambassador, TiffanyAndCo is gearing up to unveil a holiday pop-up in New York City.
Located at 301 West 4th Street at the corner of Bank Street, the boutique will open by private appointment on Nov. 5 and will open to the public starting Nov. 8 through Jan. 8.
Over the past few months, Tiffany has seen great success with its revitalized take on pop-ups. In May, it struck a chord with a yellow diamond-themed pop-up — nodding to an April Fool’s Day social media joke in which Tiffany claimed its new brand color was yellow, usurping its famous Tiffany blue hue.
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