“We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets,” Ticketmaster wrote.
“Well. It goes without saying that I’m extremely protective of my fans. We’ve been doing this for decades together and over the years, I’ve brought so many elements of my career in house,” she began in a statement posted via Instagram Stories
“I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care as much about my fans as I do. It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.”Ticketmaster blamed the problems on an extraordinarily high demand for tickets coupled with an effort to weed out bots from real people.
Despite the lengthy mea culpa the company did note that “over 2 million tickets were sold on Ticketmaster for Taylor Swift | The Eras Tour on Nov. 15 – the most tickets ever sold for an artist in a single day.”
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