Meta's new Threads app gained an 'unprecedented' 150 million downloads in under two weeks. Now it has to keep users happy.
With 150 million downloads, Threads set a new record for app growth far surpassing Pokémon Go.Yet, adoption has slowed. Instagram is now focused on performance and launching new features.
In just 10 days, Meta's launch of Threads, a relatively bare-bones clone of Twitter, has also maintained roughly 100 million active users a week, according to Data.ai, a research and analytics firm. Randy Nelson, a senior director at Data.ai, said the growth of Threads is"unprecedented" and called 150 million downloads in such a short time"staggering.
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