Thor laughs at the sight of a Roxxon "Thor-Truck" Cybertruck parody.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Warning: Spoilers for Roxxon Presents: Thor #1 ahead!Roxxon's corporate vision of Thor is as hilarious as it is disturbing, as the sinister company attempts to subvert Thor's legend into "techbro" buffoonery. No target escapes ridicule, including real-life automaker Tesla's strangest product: the grandiosely named Cybertruck.
Roxxon Presents: Thor #1 reinterprets the God of Thunder as the Roxxon-sponsored meathead, "Chad Hammer." This version of Thor is quick to promote Roxxon's ridiculous products on nearly every panel, including his particularly moronic vehicle, the "Thor-Truck." Boasting an array of useless features like the complete lack of door handles and getting a mere nine miles to the gallon, the Thor-Truck is clearly a jab at Tesla's Cybertruck product.
Related Marvel Officially Debuts New Thor - Powers & Origin of 2024's Best New... Villain?! A new Thor enters the Marvel lexicon, but not as a hero ... as an instrument for evil! Can he be redeemed, or is Chad Hammer destined to be a villain? Thor Thrashes Tesla's Cybertruck Introduced in 2019 and sent to market by 2023, the Tesla Cybertruck has been the butt of endless jokes and memes due to its odd design and seemingly never-ending parade of faults and issues.
There is a dark side to poking fun at such easy targets, however. As Thor's captor, Roxxon CEO Dario Agger, points out in a sinister aside, parody is an effective weapon: "A brand that takes itself seriously is mocked - a brand that mocks itself has free rein." Roxxon Presents: Thor uses products like the Cybertruck to acknowledge the ludicrous nature of the modern corporate climate while also warning readers not to become too complacent.
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