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The Big Picture Since its first season back in 2009, Shark Tank USA has been helping entrepreneurs take their businesses to a whole new level. The business reality show is inspired by the famous Japanese reality series The Tigers of Money where entrepreneurs pitch their businesses to a panel of investors. Over the years, Shark Tank has been a massive ratings success and has won the Primetime Emmy Award for Outstanding Structured Reality Program four times.
With the help of his brothers, Gronkowski pitched his company, Ice Shaker, in Shark Tank Season 9, Episode 4. His innovative product leveraged his famous family name and sports legacy — something that instantly clicked with the Sharks. Right off the bat, Gronkowski’s pitch had the Sharks entertained. They started off by playing a game of flip cup against the brothers and this already added an element of competition to the pitch.
All Five Sharks Battled It Out For Ice Shaker! After only six months in business, the Ice Shaker had $80,000 in sales. While those numbers aren’t very high, they were enough for all the Sharks to make Gronkowski an offer. But before the offers started coming in, Lori Greiner suggested the entrepreneur leverage his family name and rename his product the ‘Gronk’ Shaker. This is also a reference to his brother Rob Gronkowski, often referred to as "Gronk.
The NFL, NBA and MLB Came Together For Ice Shaker Once all the offers were on the table, Gronkowski knew what he wanted. He immediately started negotiating with Cuban and Rodriguez. The two of them eventually agreed on a deal for $150,000 for a 15 percent stake. This meant that the company's valuation stood at $1 million, just like Gronkowski wanted.
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