One of the latest Geely-launched EV brands is headed to Europe, but will it be able to succeed with little brand recognition at the moment?
Now, Geely is eager to gain a foothold in Europe with yet another new brand, revealing plans to launchin the Netherlands and Sweden later this year. And it's targeting segments that Tesla has had mostly to itself for years. The company plans to expand to other countries in western Europe in short order.
Zeekr plans to base its headquarters in Amsterdam, Netherlands, while selling vehicles via company-owned stores—an approach embraced by Tesla in the US. Starting in the fourth quarter of 2023, the automaker will offer the Zeekr 001 four-door hatch in the two European countries, in addition to the Zeekr X sport/utility.The Zeekr 001 recently made news with its 641-mile rating in the CLTC cycle, courtesy of a 140-kWh battery, but smaller batteries are also on the menu.
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