Cleverly tucked away in crafty wording, donations, and the annals of their website, FEMM is peddling risky birth control methods to an unsuspecting audience.
With a lilac backdrop and adorable icons next to words like “cervical mucus,” the FEMM app is millennial kryptonite. Easy to scroll through and undoubtedly aesthetic, the fertility app is meant to help users “get pregnant or avoid pregnancy” by inputting information about their periods, emotional states, sex lives, medication, and more. It’s too cute to feel clinical. The daily check-in feels like a diary entry, a guided exercise in self-reflection—self-care instead of a doctor’s appointment.
Were the app purely used for women to keep track of their cycles, the politico-religious views of its leadership may not have mattered. But, as CEO Anna Halpine explained in a 2017 YouTube interview with anti-abortion channel Life Network Foundation Malta, once women enter in their information, “the app then gives them personalized feedback about their health, their body, and the health choices that they want to make.” This includes referring users back to their own doctors and health centers.
Furthermore, FEMM’s 2017 financial statement, the most recent disclosed on its website, indicates that the organization received a total $618, 653 in contributions that year. More probing on behalf of The Guardian revealed that a significant portion of that funding comes from the Chiaroscuro Foundation, a nonprofit headed by notorious anti-LGBTQ, anti-abortion conservative Sean Fieler. Providing just under $3.
The FEMM website, however, falsely claims: “FEMM is just as effective but more attractive because it does not risk unpleasant side effects and also empowers women to monitor their health. An investigation of high contraceptive discontinuation rates proposes that women want a method that is both effective and free of side effects, two conditions that FEMM satisfies.”
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