A YouTube ad campaign prepared viewers to identify common deception tactics.
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Misinformation happens when people spread false information, even if it wasn’t the person’s intention to mislead others. Misinformation happens regularly in our daily lives, says, a clinical psychologist who was not affiliated with the study, and it can be something as small as misremembering something you saw on television and telling someone else the wrong information.
Roozenbeek then partnered with Google to expand the study. As part of a public ad campaign on YouTube, nearly 23,000 people watched one of two anti-misinformation videos. One video involved negative and exaggerated emotional language to encourage clicks and belief in fake news . The other one relied on presenting two points of views or facts as the only available options .
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