A new survey shows these Dem candidates had the most TV name-mentions after last week’s debates in Detroit: • Joe Biden • Elizabeth Warren • Bernie Sanders • Kamala Harris
Deep Root Analytics, a Republican-aligned consulting firm, tracked the number of times Democratic presidential candidates were mentioned in the 48 hours after the two debates last week. The firm modeled those mentions against their projections for the number of swing voters watching the six network and cable stations during that time.The survey showed that the top-polling candidates — Biden, Warren, Bernie Sanders and Kamala Harris — dominated post-debate conversation.
Warren and Sanders reached 230.5 million and 208.1 million impressions, respectively, after last Tuesday’s debate, when the pair presented a progressive tag-team against several more moderate candidates. Together, Warren and Sanders accounted for more than half of the TV news coverage. Harris, who tangled with Biden on health care policy, reached 200.4 million impressions.
“Post-debate coverage matters as much, if not more, than the debate itself,” Seawright said. “Our hypothesis is that by quantifying the audience value of earned media, you can effectively use it as an early predictor of changes in the polls because so much of the polling in a crowded primary is reflective of name recognition.
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