These are the top 10 most relevant brands to millennials. Check out the 99-year-old company that beat Apple and Google. (via CNBCMakeIt)
Luke Sharrett | Bloomberg | Getty Images
Millennials might be known for having a penchant for trendy, new companies — whether it's a buzzy new app or streaming service — but the results of aGlobal consultancy firm Prophet recently released its fourth annual, in which it surveyed 12,694 consumers in the U.S. on 299 brands in 37 industries. Consumers measured the brands on four key principles: customer obsession , ruthless pragmatism , pervasive innovation and distinctive inspiration .
Prophet notes in its report that legacy brand KitchenAid — actually the oldest brand on the index, founded in 1919 — has remained relevant by innovating new products while still maintaining dependability and quality. "[KithcenAid is] also a social-media whiz," Prophet notes, "finding news ways to win with followers, from great recipes to technical pointers." Its
, for example, showcases its stylish, counter-top mixers in eye-popping colors, racking up thousands of likes in the process.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
10 Ways To Spend More Time Outdoors During The WorkweekAccording to a recent study, people that spend at least 15 minutes a day in nature are healthier and have a greater sense of well-being.
Read more »
The 10 top-earning actresses made almost $300 million less than their male peers this yearAccording to Forbes, the 10 highest-paid actresses of 2019 collectively earned about $315 million over the past year. Though that's a 69% increase from the previous year, it's still significantly less than the top 10 highest-paid actors who collectively earned almost $600 million over the same time period.
Read more »
‘I Cut 10 Seconds From My Mile by Doing These Stretches’This series of dynamic stretches made me feel less blah and improved my speed by about 10 seconds per mile.
Read more »