It's a hoot! 🦉 Temple University introduced a brand new look for the athletic department logo.
The well-known Temple “T” will remain the primary design but the university said the updated secondary owl logo will represent the mascot, athletic traditions and legacy.Sign up for NBC Philadelphia newsletters.
“When we set out to update our previous mark, we were looking for something that would really represent the essence of who Owls are. We wanted something that would be recognizable and that our entire community could rally around,” said acting Temple President JoAnne A. Epps in a statement. “This mark is everything we wanted.”
University officials said, close to 30 years ago the former owl was designed by students, and now the new logo draws its inspiration, from the university’s past, while looking ahead to the future. “We wanted a modern logo because we’re not in the nineties anymore,” said Senior Associate Athletic Director Scott Walcoff in a statement. “The university has evolved. North Philadelphia has evolved. Temple Athletics has evolved. We are in a new era and this new mark sends that message.”
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