Dodge's muscle cars not only lost their V-8s, they lost an iconic nameplate.
, and they all live under the "Charger" nameplate. There are a lot of mixed emotions, we're sure, among Dodge fans today. The good? The Charger is once again available as a two-door, just like the 1960s-era classics, after having lived since 2005 as a four-door sedan.
That said, there is a lot of positive brand capital tied up in the Challenger name, whose application to a muscle car dates back to the 1970 model year. That original Challenger was long, low, and squinted through quad round headlights hooded in a full-width open maw. After dying out in the mid-1970s, the Challenger was reanimated as a forgettable, Japan-sourced compact car in the early 1980s, giving Dodge fans their very own Mustang II-style historical abberation.
And the Challenger stayed a hit, even more than 16 years later. Ever-more-powerful engine offerings, subtle refinements, and, we suspect, a yearning among some car buyers for simpler, less techno-crazed cars that are just plain fast and look good proved an irresistible and durable combination.
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