Mars Wrigley is saving Halloween with Treat Town, a new app that lets users go trick-or-treating virtually.
The company behind favorite candy brands like M&M’s, Snickers, Twix, Skittles, and more is here to save. Holiday plans are up in the air for many families around the country who are looking for fun and safe ways to celebrate Halloween this year, so Mars Wrigley, the world’s largest candy maker, launched the first-ever digital trick-or-treating experience this month.
allows users to enjoy an immersive Halloween experience from the safety of their homes via the free iOS and Android app now through Oct. 31."Halloween is a mega-moment at Mars Wrigley and we've tried to think of everything our consumers might need in 2020 to embrace both familiar and new Halloween traditions," Tanya Berman, Mars Wrigley's head of seasonal marketing, said in a statement.
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