'I have seen the savior of print journalism, and it is ASMR videos.' From marymacTV :
). There are videos in which people simply open packages, not to reveal the contents but the sounds.
Screens are by their nature non-haptic — with Alexa or Siri, you don’t even have to touch your phone or the remote. The fact that many people will read this piece, which begins with a description of a video in which the pleasures of print are celebrated, on a screen feels like fourth-generation haptic dissonance.
Love it or hate it, once ASMR’s popularity, and profitability, hit the mainstream, so did ASMR. W Magazine has a, including Sarah Silverman, Jennifer Garner and Cardi B, exploring ASMR; a Michelob ad during this year’s Super Bowl features Zoë Kravitz whispering and tapping on an Ultra Pure Gold bottle. Nintendo just released a video for “The Legend of Zelda: Breath of the Wild” that was so ASMR-heavy that headphones were recommended.
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