Alternative music faces challenges in receiving support from mainstream music infrastructure unless it becomes popular. Small numbers lead to small support and a cycle of marginalization. Intervention by authorities can bring about change.
In general, alternative music struggles to receive support from mainstream music infrastructure - such as media, radio, and television - unless it suddenly becomes popular. Only with big numbers, meaning that the music is able to bring in big profits, will any form of support be offered to help it grow. This is the reality of the world - like playing Monopoly Go!, only with a big dice can you get a bigger dice and expensive stickers.
In reality, music that struggles to receive support will continue to be marginalized with small numbers. Small numbers bring small support and small support leads to small numbers. Trapped in a loop. In this situation, there are two choices that can bring about change. One, intervention by authorities. Those in power involve themselves and open up more opportunities for support without looking at material gain
Alternative Music Support Mainstream Infrastructure Challenges Intervention