Robby Starbuck, a former Hollywood music video director and turned conservative activist, has caught fire campaigning online against some major American brands’ diversity, equity and inclusion programs (DEI), support for gay Pride marches and LGBTQ events, strategies to slow climate change and other social policies.
Robby Starbuck, a former Hollywood music video director and turned conservative activist, has caught fire campaigning online against some major American brands’ diversity, equity and inclusion programs , support for gay Pride marches and LGBTQ events, strategies to slow climate change and other social policies. Starbuck is both riding a wave of right-wing hostility to DEI programs and corporate advocacy on issues like climate change and LGBTQ rights and advancing the opposition himself.
Last year, Bud Light’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and a months-long boycott of the beer brand. The boycott and the company’s subsequent tepid response likely lost parent company Anheuser-Busch InBe v as much as $1.4 billion in sales, according to the company.
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