The face of Viktor&Rolf's Good Fortune opens up about her powerful relationship to scent.
"I love honing my craft, and I also believe that practice is love," she says, adding that"there's even that saying about [the 10,000-Hour Rule]," referencing Malcolm Gladwell's theory wherein it takes 10,000 hours to truly master a skill set. Twigs says she looks forward to waking up in the morning and practicing her vocal exercises and dancing. Through this devoted embodiment of love for her craft, her creativity becomes free to express itself.
Yet she remains aware of the pressures of this moment in time, in the wake of a global pandemic and as its residual stressors add to the complexity of contemporary life. Thus, the message behind the fragrance launch and its underlying"manifesto" resonates with her values."I'm very much a spiritual person, and I think the messaging of the fragrance is to take control of your own destiny.
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