The Problem For Small-Town Banks: Technology Has Redefined Community

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The Problem For Small-Town Banks: Technology Has Redefined Community
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The traditional definition of 'community' was a geographic construct, referring to a town, a county, or some other geographic region. The new definition of community is based on affinity, not geography.

Wilsonville, Oregon, USA - Mar 9, 2019: The exterior of the Oregon Community Credit Union Wilsonville branch.The Problem for Small-Town Banks: People Want High-Tech ServicesAfter the National Bank of Delaware County bought Bank of America's only branch in an upstate New York town, it didn’t take long for things to go south. People waited in four-hour-long lines at the Monticello, N.Y., branch and withdrew nearly half of their deposits, moving them to banks with more reliable technology.

This is another recipe for disaster: As it's been for the past 70 years, young consumers represent a disproportionately higher percentage of demand for banking products and services.lag big banks in advanced digital banking capabilities.15 advanced mobile banking capabilities .

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