Alyona Karpinskaya is the founder of PRBA, a PR agency providing PR support for blockchain projects. - web3 pr
Ishan Pandey: Hi Alyona Karpinskaya! Welcome to our series “Behind the Startup.” Please tell us about yourself, your experience as a woman in the PR domain, and the motivation behind PRBA?
Ishan Pandey: What does PR matter for Web3 startups? Furthermore, what should be the marketing budget for a web3 startup? For projects preparing to enter the stock exchange, we conduct a set of PR events aimed at pre-sale preparation. The most crucial stage from the point of view of interaction with future investors, therefore, and the main task during this period of time, is to provide advantages and guarantees, to justify the clarity and competence of the team, and most importantly – to eliminate or prevent the presence of the signs of a fictitious project.
As for modern users, they have become less affected by fake news than before. I think everyone will agree that today, one tweet from John McCaughey would not be enough for a successful token sale. On the other hand, there is Elon Musk. I'm not saying that he publishes fakes, but his tweets have already caused concern for regulators.
Let's be honest: technology can't be criminalized. It’s a big problem that in modern society, developers are persecuted for the development of technologies. It would be more honest if law enforcement agencies worked with those who use these technologies for criminal purposes.
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