The power of brand recognition compels The Exorcist: Believer to the top of the weekend box office

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The power of brand recognition compels The Exorcist: Believer to the top of the weekend box office
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The Devil takes the top spot of the U.S. box office, but PAW Patrol takes second

Universal reportedly paid $400 million to get the rights to The Exorcist, and David Gordon Green’s sequel/reboot The Exorcist: Believer has only put a small dent in that number in its first weekend in theaters . It opened to just over $27 million, which ain’t nothin’ and was enough to easily take the number one spot on the domestic charts, but it’s not exactly a Barbie opening.

After that is A Haunting In Venice, The Nun II, Dumb Money, and Equalizer 3, all of which made a similar amount of money this weekend, and then a 30th anniversary re-release of Hocus Pocus, which made $1.5 million. The other noteworthy thing on this chart is the debut of Dicks: The Musical, which only made $220,000, but it did that on only seven screens—which means a wild per-screen average of $31,000 .

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