TheNorthman box office proves the danger of bloated budgets on slick arthouse films
, Universal’s indie label, took a gamble, not only backing “The Northman” but releasing the film in theaters nationwide. Driven by positive reviews, the movie generated $12 million from 3,865 North American theaters over the weekend, enough to secure the No. 4 spot on domestic box office charts. Not bad for an arthouse film, huh?
“In terms of original content, keeping the budget in check is paramount,” says Jeff Bock, a box office analyst with Exhibitor Relations. “If it goes well, you can spend that money on the sequel.” That reality means the film has a lot of ground to make up internationally. Box office experts estimate “The Northman” has to generate at least $140 million globally to cover its production budget. However, adding in the tens of millions in marketing means a movie like “The Northman” likely needs to make almost $200 million to break even in its theatrical run.
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