As part of its new global “Reset Normal” initiative, The North Face is pledging $7 million toward diversifying the outdoors
Photo: Courtesy of The North Face The outdoors has become a sanctuary for many of us this year. Whether it’s the park you go to during work-from-home lunch breaks or the weekend hiking trip your friends have planned as a socially distanced hangout, enjoying time in nature has been helping us get through the challenges of 2020.
“For me, exploration has always been a mindset,” says Lena Waithe. “As a creative I see myself as a constant, curious explorer and I believe everyone can have and should have access to this right. The only real way to see change happen is by helping to create it yourself. I’m excited to work with The North Face and all of the Explore Fund Council members so our collective perspectives can help diversify the outdoors and make it a more equal place for all.
“My hope is to not only show different kinds of people exploring the great outdoors but it’s also to put it into action in the real world,” says Lena Waithe. “I want to help give people access and amplify those that do occupy the space. We want to make sure they don’t feel invisible. We also want others to join them, but first they must feel welcome. This world belongs to all of us — and the sooner the powers that be realize that the better.
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