Why does Bettman want people betting on NHL games? It's about engagement, and eyeballs, and bringing people together.
NHL Commissioner Gary Bettman has embraced sports gambling. By Matt Bonesteel Matt Bonesteel Reporter for the Early Lead Email Bio Follow March 28 at 2:26 PM NHL Commissioner Gary Bettman once didn’t think too highly of legalized sports gambling.
Fast forward seven years to Thursday, when Bettman was asked about his past opposition to sports gambling at a conference held by the American Gaming Association at the MGM National Harbor casino in Prince George’s County.If there is one thing that best exemplifies the sweeping changes afoot in pro sports after the U.S. Supreme Court’s decision last May to nullify PASPA, the federal law that prohibited sports gambling in all but a handful of areas, it might be the commissioner of a major U.S.
Bettman and other sports officials who appeared at the conference Thursday all spoke glowingly of “engagement,” of giving fans another reason to pay attention to their leagues besides wins and losses. Sports gambling, it goes without saying, also offers another opportunity to separate fans from their money, whether it’s through ticket sales, cable TV or streaming subscriptions or a $20 bet at the sportsbook window via a league-branded gambling partner.
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