Women aren’t just cutting out alcohol, they’re replacing it with fizzy and sparkling alternatives.
of a wine cork when you have the refreshingThis trend coincides with other cultural shifts: To start, the Goop-ification of the health world makes us want to glide on air with an effortless internal glow, not stumble around barstools, red in the face. And boutique fitness classes encourage everyday Janes to channel their inner Rhonda Rousey on a daily basis.
Take Bex, a 38-year-old living in New York City, who never goes out without her pot travel pack, complete with gummies, THC mints, weed paper, a small bowl, and a roach clip. “Alcohol tends to make me emotional and sentimental, but weed helps me stop over-thinking and enjoy the moment,” she says. “I love eating a gummy before I go out, then cutting back on drinks.” The other selling point for Bex: “This is a huge money saver,” she says.
Even still, our culture’s newfound liquor shade isn’t just about having more access to alcohol alternatives, conscious-altering ones or otherwise: it’s partially in response to new research. Recent studies have made us more skeptical about cheersing in the name of a longer lifespan. Alas, all the trends and studies in the world still don’t make it easy to break a long-established habit. “Habits can become hard-coded in the brain, part of the reason it can be so hard to break them,” Nosal says. “Brain neurons become stimulated at the beginning and end of a new behavior, so you can form new patterns over time.”
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