Netflix said it will move forward with a broad rollout of its paid account sharing option in the second quarter, after having delayed it during the prior quarter
Netflix began clamping down on password sharing in four additional countries earlier this year, but opted not to expand more broadly after it “found enough improvement opportunities” from early launches. The delayed timing, announced in the company’s latest earnings results, may have added to the company’s challenges in growing its subscriber base during the March quarter. The company reported a net increase of 1.
It was a crucial quarter for Netflix, as the company seeks to grow a number of new revenue opportunities following rocky performance last year, including shedding 200,000 subscribers in the year-ago quarter, which sparked a major selloff. The company has also been working to grow its new ad-supported subscription offering, which launched last year.
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