These days, basketball stars such as Steph Curry, Jimmy Butler and Kevin Durant are all full-blown wine geeks. Hall-of-famer Dwyane Wade has his own label.
NEW YORK, NEW YORK – NOVEMBER 01: Carmelo Anthony attends the 1800 Tequila x Carmelo Anthony Holiday Drop Shop Launch Party at Madison Square Garden on November 01, 2023 in New York City. Early on in Carmelo Anthony’s career in the National Basketball Association, his teammates made fun of him for drinking wine.
That society has become big business, too. In April, the NBA signed its first-ever wine sponsorship deal, coming to a multiyear agreement with California’s Kendall-Jackson Winery. “We wanted to produce a premium quality wine,” said Swann. “And so we thought, what better way to do that than with one of the best and most traditional wine companies in the world?”
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