For a performance in London, Arooj Aftab chose to work with Yasmeen Mjalli, founder and creative director of Nöl Collective, a self-described intersectional fashion house. See more of their process here:
. The Grammy-winning Pakistani artist blends jazz, folk, and electronics with traditional South Asian vocal techniques and Urdu ghazals. The lush, harrowing melodies almost leave listeners in a trance. But, when Aftab takes her songs to the stage, she aims to create experiences that move much further past a listener’s ears.
“I want them to live in my world for that moment,” says Brooklyn-based Aftab about her audience. “Live performance is the most alive part of being a musician and I need to be careful about that.” When it's time for her to choose what clothes she wears on stage, she wants her outfits to ignite “excitement” and exude “drama” wherever she performs.
on June 2, she decided to collaborate with a designer who could translate the gravity of her music into her wardrobe, while, perhaps, adding their own distinctive narrative in the process., a self-described intersectional fashion house creating garments in the Palestinian territories. Aftab was given her first Nöl piece, a blazer, by her manager back in October 2021; they were both fans of Mjalli from her earliest designing days.
“When I started thinking about what I wanted to create for Arooj, I was drawn to how effortlessly she embraces strong, powerful looks. She wears
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