Forbes' ranking of college basketball’s most-valuable teams is based on 3-year average revenues across the 2014-15, 2015-16 and 2016-17 seasons
in total home game attendance despite a mediocre on-court performance; ticket sales totaled $14 million.
Close behind the Cardinals in total revenue is cross-state rival Kentucky, which has generated an average of $49 million per year. The Wildcats have led the nation in average home game attendance for
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