A micro influencer who posts TikToks in Spanish and English shares the exact 2-page media kit that has helped her land brand deals with Skims and Pottery Barn
The creator had seen TikTokers talk about the importance of using a media kit to land brand deals, so she designed one for herself through Canva.
For example, the dental-hygiene company Oral-B paid her $2,000 for a TikTok video and an Instagram in-feed post last November. In her highest paid deal so far, Perez was paid $3,000 to create three TikToks promoting the group-chat appPerez's media kit includes an up-to-date list of brand collaborations and rates for sponsored content
The exact price depends on what package the brand selects and specific clauses in the contract. For instance, she charges more money if the brand wants her to add the sponsored post to her link-in-bio, if it wants usage rights, and for whitelisting, which is when an influencer grants a brand certain advertising rights for their social-media account.
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