The long, hard road to market for SoulCycle's home bike - Business Insider

'That product was cursed from the beginning' – the long, hard road to market for SoulCycle's 'Peloton killer'

So many problems befell SoulCycle's at-home stationary bike, rolled out nationwide this week, that one former staffer told Business Insider, "That product was cursed from the beginning."

The backstory of the home bike is a crash-course in what can go wrong with product development and marketing, current and former employees of the boutique fitness brand told Business Insider inThe NYC company, which boomed nationally then watched new studios fail to lure riders, pinned its hopes on a "Peloton-killer" home bike to compete with its rival.

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