Luis R Conriquez discusses his corridos belicos sound, signing with and serving as co-CEO of Kartel Music, collaborating with Peso Pluma and more.
Luis R Conriquez photographed by Martha Galvan on August 12, 2024 in Riverside, Calif. Grooming by April Bautista at Dew Beauty Agency.bright orange on a scorching August day, a caravan of luxury SUVs makes its way across the dirt roads outside Los Angeles that lead to Pico Rivera Sports Arena.
Conriquez began writing corridos around 2017, given the subgenre’s popularity in Sonora, and offered one of his early compositions to a neighborhood to sing. “Then I was like, ‘Wait, let me try singing it,’ ” he recalls. “I got excited about myself; I knew there was something there, so I kept writing.”
Conriquez knew he’d stood out from the crowd. “Freddy and Leo were just starting but so was I,” he says. “It was all about trusting each other. They needed someone to help them grow and I knew I could help them. I would take care of the music; I understood how the business worked because I had been doing this for some time now. I just needed someone to support me.” His first ask of the duo: to buy him new clothes so he could record official videos.
While Downtown doesn’t exclusively distribute Conriquez’s music — Kartel prefers to work with multiple distributors so it can build relationships — the company did distribute Conriquez’s“Luis is in a unique space because he came just before the big boom,” Tapia says. “He’s in between two spaces, where he’s not part of the new wave and caters to an older crowd but also brings in the young listeners because of all the collabs he’s done with Eslabon Armado, Junior H and Peso Pluma.
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