There are 7500 deposit holders and INEOS wants to hang on to all of them.
last month straight out of the UK. Yes, the UK, where this whole idea was hatched. As with all the best ideas, this one occurred after a few drinks in a pub called The Grenadier.and some “mates” were sitting around bemoaning the loss of the Land Rover Defender, which passed into the void in 2016. Ratcliffe drew—not on a napkin, because that’s what we do here in America, but on a beer coaster—the design for the vehicle you see slathered over this page here.
“Jim is an explorer,” said Clark, whose checks are signed by Ratcliffe. “He is a lover of all things off-road and has used these things extensively in some pretty extreme situations. He couldn’t really see the vehicle on the marketplace that he wanted to buy and to use in various places around the world, so he decided that he was going to diversify into automotive and build a vehicle.”
They all toasted with warm beer—or maybe it was gin and tonics, the details are lost to history—and put the plan in motion. If you have a few billion dollars and some organizational acumen, things get done. Seven years later, there we were in Rowher Flats. Now, I know what you’re thinking—the problem with rich guys believing they can build their own cars because, “How hard can it be? I’m clearly a genius and you will all do my bidding and where’s the problem?” is that there are 30,000 parts in every car, truck, or SUV, and you have to build or source all 30,000 of them.Not only that, the parts have to fit together, and the car has to go forward for 150,000 miles before a major failure. And there can’t be any squeaks or rattles.
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