'Hey, what's up. So, I don't know if you follow me but I have 100,000 followers. Could you hook me up with an ice cream? I'll post about you in my story.'
"At first I was confused," Nicchi explained over the phone, before launching into a slightly different tone of voice to re-create one of the encounters:"It's like, 'Hey, what's up. So, I don't know if you follow me but I have 100,000 followers. Could you hook me up with an ice cream? I'll post about you in my story.'
Instagram influencer marketing is a now-ubiquitous, billion-dollar industry, but in many ways it's also still the Wild West. The Federal Trade Commission only started enforcing its guidelines in 2017, and the broader market and its mores remain a rapidly evolving playing field. And if the life that they're presenting is one that you too would like to lead, well, that influencer is arguably the world's foremost expert on just how to get there — and what to do, wear, buy and eat along the way.
Restaurants giving free food to influencers"used to be common," according to Asano. But that's changed in the last two years, as"the influencer fads started to saturate." Suddenly, everyone was an"influencer" and they all wanted free stuff.
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