Kerri Lavine has been in the business for over 40 years.
Kerri Lavine speaks with a customer at her jewelry shop, Diamanti NYC."The Godmother" of Manhattan's go-to spot for everything bling has neither a cat nor cannolis, but she has cemented her position as a leading jeweler in a field dominated by men.
The Diamond District has encompassed several locations in Manhattan since the 18th century, but its 47th Street location has been around since the 1940s, according to the Diamond District Partnership. Lavine, who said she once had to duck for cover during a shootout in the district in the 1980s, said she has no intention of retiring.
"And having the respect on men, that they're like 20 years in the block. It's the best thing ever. Your ego goes up," she said.And Azeroual's talents go far beyond 47th Street. She started social media accounts for herself, Lavine and the store and they quickly took off, especially on TikTok.
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