Kia wants the EV9 to lure buyers from big-ticket German EVs - the evidence suggests it might...
Kia taking on new segments no longer qualifies as newsworthy - it’s happened plenty of times over the years. And while some have been more successful than others - convinced as a sports saloon, the Pro_Cee’d GT not so much as a hot hatch, Kia is now significantly well recognised to take on any which sector it desires.
In this case, the newcomer is at least aided by the fact that the Audi’s interior is merely fine. As with the exterior, trying to keep the family look intact and not scare off anyone making the transition from combustion feels a bit of a missed opportunity - it even feels only as spacious as a combustion-engined car would . Really the Audi could and perhaps should be that bit more adventurous inside.
Even at its most potent, however, the Kia isn’t as sharp to drive as the Audi, with every control surface of the e-tron responding more eagerly. The car-like feel from being sat lower and enveloped by the interior - rather than the Kia’s more open-plan arrangement - does translate to the driving experience. That additional firmness at low speed makes the Audi feel more willing if driven that bit quicker, marshalling its considerable mass better and showing some enthusiasm for corners.
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