New technology is taking researchers — and advertisers — into barely charted terrain: Your sleeping mind.
Electrodes and wires help create a glimpse of dreaming minds at Swansea University Sleep Lab during a recent study with researcher Michelle Carr .to subscribe to read more stories like this one.
The documentary-style ad online, which featured respected sleep researcher Deirdre Barrett and a behind-the-scenes-glimpse of a Coors sleep study, mostly amounted to a marketing gimmick. But the science isn’t so far-fetched. A small but intrepid group of scientists is refining high-tech methods of tinkering with dreams, a field called dream engineering.
Gratifying as it would be to find a reliable language-learning hack, plenty of people shudder at the possibility of corporate shills dropping in on their dreams. The reality, though, is that the applications of dream engineering remain broad and varied as the concept shakes up the field of sleep research.
Until recently, most researchers believed that dreams were almost impenetrable, says Tore Nielsen, director of the Dream and Nightmare Laboratory at Montreal’s Sacred Heart Hospital. Before the 1950s, when experts discovered rapid eye movement sleep, they generally thought that the mind shuts out all sensory input during dreaming — making it virtually impossible to control anything.
On the other hand, dream engineering, she says, offers the potential to shed light on one of the most intractable problems in science and philosophy: consciousness. That’s because of the way dreams access the mind, which, like the ocean, remains largely unexplored.
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