Ever dreamt of 🍻? Coors used targeted dream incubation to plant their brand in sleepers' minds! With tech like MIT's Dormio, could our dreams become the next marketing frontier? 😴💡
Electrodes and wires help create a glimpse of dreaming minds at Swansea University Sleep Lab during a recent study with researcher Michelle Carr .to subscribe to read more stories like this one.
The documentary-style ad online, which featured respected sleep researcher Deirdre Barrett and a behind-the-scenes-glimpse of a Coors sleep study, mostly amounted to a marketing gimmick. But the science isn’t so far-fetched. A small but intrepid group of scientists is refining high-tech methods of tinkering with dreams, a field called dream engineering.
Gratifying as it would be to find a reliable language-learning hack, plenty of people shudder at the possibility of corporate shills dropping in on their dreams. The reality, though, is that the applications of dream engineering remain broad and varied as the concept shakes up the field of sleep research.
Until recently, most researchers believed that dreams were almost impenetrable, says Tore Nielsen, director of the Dream and Nightmare Laboratory at Montreal’s Sacred Heart Hospital. Before the 1950s, when experts discovered rapid eye movement sleep, they generally thought that the mind shuts out all sensory input during dreaming — making it virtually impossible to control anything.
On the other hand, dream engineering, she says, offers the potential to shed light on one of the most intractable problems in science and philosophy: consciousness. That’s because of the way dreams access the mind, which, like the ocean, remains largely unexplored.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WSJ News Exclusive | This $50 Million Long Island Mansion Is a Sports Lover’s DreamA Long Island mansion packed with sports amenities is coming on the market for $50 million. The roughly 7-acre estate includes a half basketball court, a bowling alley, a par-three golf hole and an indoor golf simulator.
Read more »
This Cadillac Escalade Is Mansory's Vision Of The American Dream | CarscoopsThe full-size SUV gains carbon-fiber aero, 26-inch alloy wheels, quad-pipe exhaust, and extra power from the V8 thanks to Mansory car auto cars
Read more »
Dream come true: Philadelphia teen accepted into all 5 military academiesFrom Penn State to Villanova, John Clark got offers from some big schools, but he was most excited about a certain five: the military academies.
Read more »
Dusty Baker on Alex Bregman's dream of playing 162 games: 'Keep on dreaming'Dusty Baker talked about his philosophy behind giving starters days off and how it helps...
Read more »
Tala Coffee Roasters adding cafe, tasting room to Libertyville industrial locationCoffee roaster adding cafe in libertyvillevol mainstreetlvill glmvchamber talacoffeeroasters
Read more »