Missing pages, blurry photos, and dozens of mistakes have marred the highly anticipated release.
fan in Washington State, woke up early on Saturday morning to join the line at her local Target with one goal: secure a copy ofpop star in a direct deal with the big-box wholesaler. With her $40 purchase, Emily expected a glossy coffee table keepsake chock full of the biggest moments on tour. What she got were pages full of mistakes.
Emily isn’t the only one. Thousands of Swift fans have taken to social media with their discontent over the highly anticipated photo book. The complaints are varied. Some have posted photos of clunky grammar, factual mistakes on dates, and spelling errors in the lyrics of famous Swift songs.song is written, “this is me rying.” The full list of concerts is missing a Toronto date. A major complaint is also the photos, which fans have noted are pixelated, grainy, and low quality.
“A lot goes into making a book. Printing, editing, there are so many parts of publishing that people don’t even think about. And now we’re seeing online that there are quality issues with the book,” Vershbow adds. “I went to the Eras Tour. Taylor Swift is not a sloppy person. And I have to imagine that there were good intentions to keep quality high on this, but that there’s a lot of things that her team didn’t consider, simply because they are not publishing experts.
While fans debate whether to return the books or keep them as is, the mistakes haven’t affected sales. According to Business Insider, Target has namedas their highest selling work of the year, meaning even when disappointed, Swifties are still a force to be reckoned with.
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