Brad Schwartz joins the ‘TV’s Top 5’ podcast to discuss why big studio shows like ‘Riverdale’ won’t work as the network shifts its focus to becoming broader (and older).
and a roster of sports including LIV Golf, NASCAR and more to bring in new and older audiences who may not have tuned in to DC Comics dramas and other genre fare. podcast , Schwartz joins hosts Lesley Goldberg and Daniel Fienberg to discuss the evolution of The CW.
Shortly after taking the job at the end of last year, you described your approach to The CW as being “scrappy.” Since then, we’ve seen a steady flow of acquired scripted and reality shows as well as some sports deals. Was this always your plan for The CW? How much of your original plan was derailed because of the strikes?Nexstar realizes what works for their stations and what doesn’t. One of the clear mandates was we need to act like broadcasters — we need to get bigger and broader.
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