The coronavirus pandemic is the best thing that has ever happened to Tesla's business
A view of the Tesla's production facility in Fremont, California.That doesn't mean Tesla isn't wildly overvalued. A market cap of almost $390 million makes it worth 14 Fords.
What it doesn't look like is a risk on execution. This is a huge shift in Tesla's story. For a decade, Tesla has serially failed to execute, often falling short of the benchmarks that Musk has set and disappointed the markets by missing delivery targets. Here's where we get to the real secret sauce for Tesla's successful comeback — and the most compelling argument against the negative thesis around the company. As the late Fiat Chrysler Automobiles CEO Sergio Marchionne infamously pointed out several years ago in a much-discussed presentation titledthe global auto industry is addicted to waste and having a hard time eliminating redundant research and development and returning underused manufacturing capacity.
Tesla could still be wasting resources. An attempt to automate an assembly line in California for its Model 3 sedan in 2017 was a disaster, leading to a hastily constructed replacement line in a tent in the parking lot. But if the company tracks toward the production of 500,000 to 750,000 vehicles a year in 2020-21, then that means it's running its two main plants in a way that should support ongoing profitability.
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