As Nike executive chairman Mark Parker steps up to become chairman at the Mouse House, he brings plenty of experience — in dealing with consumers and with chaos.
The two companies — Nike and Disney — are very different, but face many of the same issues. And Parker brings a load of consumer expertise to the top of Disney, as well as plenty of experience managing the chaos that is big-time business today.
The company logged operating losses of $1.5 billion in its streaming operations, which include Disney+, Hulu and ESPN+, in the fourth quarter alone. While he was CEO at Nike, the company’s culture, including its treatment of women, was broadly challenged and Trevor Edwards, Nike brand president and a contender to become CEO,Sheridan noted Nike also faced delicate marketing decisions under Parker, standing by Colin Kaepernick after the then-NFL quarterback’s protests against racism and social inequality sparked a national debate and sticking with Tiger Woods through the golf legend’s personal scandals.
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