A new service by a conservative group texts “Woke Alerts' to the phones of grocery shoppers who want to know which brands are accused of taking political positions that are offensive to the right.
A conservative group is offering a new service that texts “Woke Alerts” straight to the phones of grocery shoppers who want to know which brands are accused of taking political positions that are offensive to the right.The plan marks an escalation by deep-pocketed conservatives to hit corporations where it hurts — their bottom line.
Conservative musicians such as Kid Rock and Travis Tritt have lashed out at Bud Light and Anheuser-Busch after the brewer partnered with Dylan Mulvaney, a transgender activist and popular TikToker.Consumers' Research is launching a six-figure digital ad campaign this week to drive people to sign up forUsers can enter their phone number and then be alerted when the organization decides that a company is engaging in overtly progressive political activities.
“We are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money,” said Will Hild, executive director of Consumers’ Research. "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points," the brewery"From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.
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