So far, the AustralianOpen kids game in Roblox has racked up 6.3 million visits, which Australian Open Web3 strategist Ridley Plummer sees as only the beginning in growing the tennis giant's global brand, jeffwilser writes for CoinDesk's CultureWeek.
. Working with a metaverse and NFT development studio, Run it Wild, the team created a replica of the Rod Laver Arena and its surroundings. I took my nerdy little avatar that I created back in early 2020 into Decentraland to check it out myself and was surprised by its verisimilitude.
We might be in a bearish climate for crypto, but the Australian Open is one of the most interesting examples of Web3 actually being used by a mainstream brand. For years, in abstract terms, crypto enthusiasts have theorized how NFTs could help traditional brands engage with customers. The Australian Open is now doing that.
“I’m stoked to be a part of AO Adventure in Roblox,” Kyrgios said in a statement. “I hope that gamers enjoy interacting with humanoid Nick and pick up a few tips and tricks along the way.” Plummer thinks the metaverse and other Web3 tools could help create an “evergreen model for twelve months of the year,” where fans can play Australian Open games indefinitely.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Nissan files 4 new web3 trademarks, trials sales in the metaverseJapanese car brand Nissan has revealed further Web3 plans with four more trademark filings for NFT and Metaverse related products and services, while its Japan unit has opened up a metaverse sales outlet.
Read more »
Web3 Football and Sports Conference - Istanbul 2023FANS LOVE IT! Web3 Football and Sports Conference will unite football industry delegates, Web3 companies and enthusiasts to discuss the role of digitalization in sports and fan engagement 🗓 June 10, 2023 🌍 Istanbul, Turkey More info: FansAndTokens
Read more »
HerVoice digital collectibles launch this Women’s History Month to elevate women around the worldThis digital collection combines dance, poetry and AI to aid women activists and community leaders across the globe
Read more »
Bloxmith Launches Raiders Rumble, a Mobile Strategy Game for Both Web2 and Web3 Gamers, on the Flow Blockchain – Press release Bitcoin NewsPRESS RELEASE. Taipei, March 13, 2023 – Bloxmith, the player-first Web3 gaming studio, today announced that the open beta for Raiders Rumble, its unique
Read more »
Heading Down Under? Here Are the Best Things to Do, See, and Eat in Melbourne.The Australian city is known for its thriving nightlife, art scene, and world-famous artisanal coffee.
Read more »
SXSW Film Review: Last Stop LarrimahSXSW FILM REVIEW: True crime whodunnit exposes murder in and of an Australian town.
Read more »