LaToya Ruby Frazier's 'If Everybody’s Work is Equally Important?' is a scathing critique of the senator's mayoral years in Braddock
LaToya Ruby Frazier's 'If Everybody’s Work is Equally Important?' is a scathing critique of the senator's mayoral years in BraddockCourtesy of the artist and Gladstone galleryPhotographer LaToya Ruby Frazier grew up in Braddock, Pa., a Pittsburgh suburb that developed around the Edgar Thomson Steel Works, founded by Andrew Carnegie in 1874. Like many steel mill towns, Braddock flourished for a while and then quickly declined with the steel industry in the 1980s.
. Produced by the ad agency Wieden+Kennedy, the Levi’s ads used Braddock as the face of their new campaign — presenting itself to be a new frontier waiting to be conquered and rebuilt. Braddock residents were paid to appear as models. The jeans company in return donated toward a community center and a new playground downtown.
While Fetterman was offering $1 studios in Braddock to artists, Frazier’s documentation served as an act of responsibility toward other artists. “Look, you’re not simply moving here. You’re getting a studio for $1, but you’re literally moving into an environmental catastrophe, a manmade environmental situation which kills indiscriminately.The Levi’s campaign slogan stated, “Everybody’s Work Is Equally Important.
One of the ad images — of a young white man, an “urban pioneer,” clad in denim — makes its way into a suite of lithographs Frazier created for the community campaign to save the Braddock hospital. “This representation … omits the fact that Braddock, Pa., is a 19th century industrial town that has been abandoned by our government since the Reagan era,” Frazier notes in the lithograph, referring to the presidency of Ronald Reagan from 1981 to 1989.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Exclusive—Papa John’s Founder John Schnatter: The Troubling Future for Fast Food FranchiseesSource of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »
Elton John, John Lennon Recorded at the Legendary Caribou Ranch 50 Years Ago This SummerThe ranch was a destination recording studio for decades, but Elton John and John Lennon's 'Lucy in the Sky With Diamonds' is one of its most famous releases.
Read more »
John Oliver highlighted John Kruk’s ‘delightfully bizarre musings’ on ‘Last Week Tonight’On the latest episode, Oliver took a look at some of the Phillies broadcaster's more ... interesting stories.
Read more »
Thanksgiving 2's First Confirmed Returning Character Teases John Carver's New GoalJohn Carver in Thanksgiving with a shadowy John Carver behind him
Read more »
10 Oldest-Looking Teenagers in MoviesOlivia Newton-John and John Travolta in &39;Grease&39;
Read more »
John Wick 5 Looks Even More Complicated To Pull Off NowJohn Wick holds a gun in John Wick Chapter 4
Read more »